About the project
Details
Visual and Verbal Identity
2025
Blessed is a financial consulting brand for women entrepreneurs who want to manage their finances with lightness, purpose, and autonomy. Inspired by the virtuous woman from Proverbs 31, the brand reflects the belief that taking care of money is also a way to bloom.
BLESSED FINANCIAL CONSULTING
The challenge
The main challenge was to create a visual identity that balances maturity and warmth, avoiding the usual coldness of the financial sector while still conveying professionalism and trust.
The solution
We developed an abstract symbol based on the letter B, representing both a blooming flower and a guiding star. The earthy palette, handcrafted botanical illustrations, and spirited seals reinforce the concept of growth and community, shaping a brand that inspires and welcomes.
A detail we love
The floral illustrations were designed to be applied in large scale, flowing beyond the edges, a visual metaphor for blooming: organic, free, and continuous, just like a healthy relationship with finances.
Got a project in mind or an idea for collaboration? Drop us a message—let’s bring it to life.