Nati

The challenge

Create a visual identity and brand voice that captured its welcoming, creative, and empathetic essence. It was crucial to reflect the unique approach of combining science and playfulness in child development, ensuring connection with families and authenticity in communication.

The solution

We blended an artisanal creative process with digital techniques, using art therapy to capture the brand’s unique essence. This approach translated emotions and values into an authentic, modern, and welcoming visual identity, strengthening Nati’s connection with its audience in an inspiring and meaningful way.

Beyond the visual

The visual elements of the Nati project go beyond aesthetics, becoming powerful therapeutic tools. The shapes and graphics were designed to be adaptable, enabling their transformation into interactive games, playful characters, and support materials. These elements not only enhance the therapeutic environment but also serve as instruments of connection between the child and the psychologist or the child and their parents, strengthening bonds and promoting learning in a light and engaging way.

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